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To be developed |
A GROCERS SHOP IN BELLS ROAD IN THE LATE
1940's
BEFORE THE SUPERMARKETS CAME TO TOWN
I started work at the Co-op on the corner of Lower Cliff and Bells Road after
school Monday to Friday and all day Saturday until I left school and became full
time with a wage of 30/- (£1.50) per week. Of this my mother had £1 and the
other 10/- was for clothes etc. and pocket money. There was a small bonus of
tips.
Before I go any further I ought to describe what a grocers shop was like before
the era of supermarkets. The layout and methods of work had changed very little
since the 19th century, and customers were still served individually by an
assistant over the counter or they could leave an order to be delivered by the
errand boy. At our shop we also collected country orders every Tuesday and
delivered them by van on Wednesday.
A much changed Co-op
The shop had a large window at the front with displays of packets and tins of
the products we sold. The entrance door was beside this window. The interior of
the shop was rectangular, with a counter running along one side, shelves behind
it packed with goods, cereals and other light boxes on the top. These we got
down using a cane with a hook on the end to pull them off and catch them as they
fell. There were drawers under the counter which held dried fruits and various
commodities we had pre-packed in the shop. At the far end of the counter, at a
right angles was the provision counter with a marble slab top, a bacon
machine at one end and weighing scale at the other. The area in the middle
filled with large pieces of cheese to be cut to requirement on the cheese slicer
and neat piles of cut bacon and ham for customers to select from. Small
off-cuts, carefully hidden within! If anyone wanted their bacon sliced thinner
or thicker the bacon machine would come into action. Butter and other fats which
had been pre-packed in the shop earlier, were behind the provision counter which
was the domain of the provision assistant. Food was still rationed, we called
across, "rations for two" or however many ration books the person had,
the customer selected the cut of bacon they wanted and the rest of the provision
ration would be added and brought round to the counter.The other side of the
shop had shelves for mostly tinned goods and bottles. In the centre was a glass
case containing square tins of loose biscuits which we weighed up as required.
The eggs were on that side too. There was a chair at either end of the counter
for the use of customers. Through the back was a large walk in cold room
where the sides of bacon, hams, and boxes of butter and fats, in fact anything
perishable was kept. There were more shelves for reserve stocks and a tiny
office with a desk and a small window into the shop, where Mr. Alger did the
books. Outside in a tiny yard with a large gate onto the road was the
"warehouse", ha, ha! In reality a brick lean-to with a sink and gas
ring for making tea at break times. Also used for storing the empty boxes to be
used for orders, sacks of potatoes and the vinegar barrel. (made up from a
concentrate). Adjoining this was a small toilet.
My first job in the mornings was to sweep the forecourt and in the summer pull
out the sun blind with a long pole with a hook on the end. In the evening I had
to sprinkle the floor with water before sweeping it so not to create dust.
A regular task was to peel the muslin skin off the large cylindrical cheeses
that weighed about ½ cwt., (25kg.) so they could go onto the provision counter
to be cut into slices of varying sizes for the customers. Sometimes the skin
would just peel straight off. Another time it would be a battle between me and
it, a fight every inch of the way, scraping off the skin piece by piece. Then,
it was my worst job.
I used to play practical jokes and one day I opened a jar of shoe cream and
asked Sydney, a rather rotund grocer with a hooked nose to sniff it and tell me
what it smelt like. When he put his nose to it I went to dab it on the end but
things went a little wrong, and he ended up with it all over his nose. He was
furious and when Mr. Alger the manager came into the shop, told him "either
he goes or I do", but things calmed down again and, well I was there until
I was called up for National Service.
My main job when I first started was delivering the orders. They were made up on
the counter when the shop wasn’t busy and put into the reclaimed cardboard
boxes in a row on the floor and I took them in the order I wanted for delivery
by a trade bike with a very large carrier in the front which held two or three
household orders or one large boarding house order. My usual delivery direction
was southwards, which meant I started off up hill and with no gears it was a
hard upward grind. Unloading a guest house order could also be a problem. Most
times there was a passer by to render assistance, if not it was rather hit and
miss. On one occasion I dismounted, forgetting to keep my weight on the saddle
and before I was able to stop it the bike upended, standing on its carrier with
eggs rolling onto the pavement. I hurriedly re-packed the offending box,
apologised for the egg shortage, promising to replace them later. My most
perilous journey was collecting trays of cakes from the Co-op bakery on Beach
Road, with sometimes four or five trays sitting across the carrier. The very
sharp turning from Beach Road round into Cliff Hill which is uphill was to say
the least, tricky. Maneuverability was limited and even a silent prayer didn’t
always work. More than once that corner would be my downfall, and a lucky day
for some others. When customers saw the cakes in the display case looking
slightly injured and at half price, they would say with a smile, "Dennis
fallen off again"? Mr. Alger would grimmace.
On Wednesday afternoons I used to go out with Algy the van driver to deliver the
country orders that one of the assistants had collected on his weekly round the
previous day. Grocers, butchers and greengrocers all had errand boys, some
full time like myself; the smaller shops had mainly part time after school and
Saturdays. Colletts, a grocers across the road which had originally been the
Co-op shop before it moved to the larger premises had a full timer, Eddie
MacDonald known as "Lardy". Bellamy’s the butcher had a full
timer whose name I cannot recall. Brian Riches was part time at David Greig, a
multiple which had branches all over the country. Kenny Blockwell delivered part
time for Proctors, a grocer and greengrocer on the corner of Cliff Hill and
Lower Cliff Road which recently has been converted into a house. Mike Bullock
was part-time errand boy at Mitchell’s the greengrocer further up Bells Road.
At the south end of Bells Road Mr. Blyth’s daughter did his grocery deliveries
by cycle, while he delivered the milk, at one time in a noisy three-wheeled
delivery vehicle. There were others that my memory has lost in the mists of
time, but add to these the paper delivery boys and there were an awful lot of
deliveries going on!
The Magdalen Estate was being built and we had customers moving into the new
houses. The whole place was one enormous building site, with some houses
completed, some being built and part roads. Amongst all this I had to find the
new roads and where the houses were, but bit by bit the estate was built, and
bit by bit I found my way around. I believe St. Hughes Green was one of the
earlier roads I had to find.
The worst delivery I ever had was to a new customer on Cliff Hill. As soon as
the door was opened the aroma of stale urine met me. I was asked to take the box
in and put it on the table. The room was bare except for a table and some
chairs, with two small children sitting at the table and a pale thin baby
sitting in a bare pram. As soon as I put the box on the table I was off. It was
my first experience of how some people still lived in the twentieth century, and
when I returned to the shop, I told Mr. Alger I wouldn’t go there again, and
the reason. I was never asked to go again.
When I had been at the Co-op just under a year I was asked if I would like to
work in the shop. There was no training, I gained experience by asking questions
and observing the others as I went along. I liked the experience of
greeting customers, many I already knew by name, and collecting what they asked
for to put on the counter in front of them. Then I would remind them of other
things they might need but had forgotten as I had seen the others do. Very
clumsy salesmanship! Totalling bills was no problem, I was quick and with
all the practice became very quick by being able to see figures in groups, not
needing to add individual figures. There is a thing in retailing called
shrinkage, which is lost profit due to pilferage, mistakes, perishables going
off etc., also another small item I will come to shortly. This is every managers
nightmare. To make sure the annual stocktake shows a balance the odd penny was
added to various items. I seldom knew what items these were just the price to
charge. I now confess I was the last item on the shrinkage list. Being a wartime
child I had always known butter as a precious commodity, in fact in the early 50’s
it was still rationed. For my morning lunch when we were weighing up butter to
pack in ½ lb (just over 200grms.) slabs, it was cool and firm from the cold
room. Four cream crackers made into two sandwiches, with nearly a
centimetre of thick butter in each, was absolute heaven. Sometimes I was sent to
Matthes the bakers for freshly made milk rolls, mine received the same treatment
as the cream crackers. There is no roll available today to rival either Matthes
or Bullards on Nile Road. The odd biscuit might also find it’s way into my
stomach during the course of the day - perks of the job! Monday was a very
slow day for customers in the shop but there was always something to be done,
customers or no customers because many items didn’t come ready packed as today
and had to be weighed and packed in the shop. This is where technique came
in. Sugar was weighed and packed into 1lb.and 2lb thick blue paper bags.
The technique was in folding the top in and shaping it to tuck into the full bag
to make it leak proof. The same was done with dried fruit. For glace cherries
you took a rectangle of grease proof paper, twisted it round into a cone and put
a twist in the bottom to seal it; the cherries were then put in and the top
folded in similar to the sugar bag. Butter and fats were done on the provision
counter. They came in a 28lb. (about 12.5 kilos.) block packed in a cardboard
box. This was taken from the cold room and sliced through in layers with cheese
wire and cut down through the centre in the same way. Slabs of approximately
½lb or 1lb., were cut off, put on a square of grease proof on the scale to
which we added or subtracted butter to get it to the correct weight, then folded
the paper in the same way as you would fold a parcel. Lard was relatively easy
to cut, but it wasn’t very often available. The wartime replacement for
lard was cooking fat. There was no easy way of dealing with that commodity. It
was hard and splintered instead of cutting clean. We tried a hot knife and
everything else that came to mind, but it just wouldn’t co-operate.Bacon came
in the form of sides, which is the complete half of a pig, minus head and lower
part of the legs. The first job in the summer was to wipe the "fly
blows" out of the knuckle joints. Oh dear what would they say today?
Sides started off covered in a muslin skin, but by the time they arrived at the
shop it was in tatters and we never thought anything of it. We lived and didn’t
topple over to challenges by the odd "bug"! Perhaps a lesson to be
learned here, or is it too late and the damage already done by our superior
hygiene? It was the provision hands job to remove all the bones. except in
the hocks, (which were sold, bone in) with as little wastage as possible.
(remember shrinkage). Quite a skilled job. Cutting out the rib bones is
relatively easy, the skill comes in removing the ham (pigs rear quarters) and
shoulder bones, wasting as little meat as possible, and knowing where to divide
the side when separating the various cuts. The first time I did this, I gave
myself a nasty gash at the bottom of the thumb. When I showed it to Mr. Alger,
before going to the hospital, his comment was, "What were you playing about
at this time?" This hurt more than the cut! I did become reasonably
proficient before the R.A.F. eagerly demanded my services - no not to cut meat.
Customers were remarkably loyal. Married daughters normally went to the same
shop as their mothers, shops where they took credit or where they could get the
brands they liked or well treated and enjoyed going. In the case of the Co-op
the all important dividend (a half yearly payment based on purchases) was an
important incentive.
When one of the other assistants left I took over his Tuesday round collecting
the country orders, which I enjoyed. It was an early experience of what was to
become my career. Bike instead of car though! In Summer I quickly ate my
sandwiches, took no break and finished the round by the middle of the afternoon
which allowed me time to go for a refreshing swim from the beach before
returning to the shop.
Below is the wartime ration for each adult for a week, which would vary from time to time according to availability
(From "We'll Eat Again" by Marguerite Patten)|
Bacon & ham:
4oz (100g) Meat (To the value of 1s. 2d:
(6p.) Butter: 2oz (50g) Cheese:
2oz (50g)
|
Margarine: 4oz (100g) Cooking fat:
4oz (100g) Milk:
3pints (1800ml)
|
Sugar: 8oz (225g) Preserves
1 lb (450g) Tea: 2oz (50g) Eggs:
1per week If available but at times 1 every 2 weeks. Sweets: 12oz (350g) every 4 weeks. |
Some customers came in every day for odds and ends to be put on their account
book to settle at the end of the week. Most came in once a week to buy their
needs, and it was always on the same day at around the same time, Wednesday and
Friday afternoon being the busiest. Orders were got up in between serving
customers, unless we had a lot to get ready and then one of us had to carry on
instead of serving. For the three years I worked at the Co-op rationing
remained in force. Everybody had a ration book and had to be registered with a
grocer for fats, bacon, cheese and sugar. Tea could be bought anywhere by giving
up a ration coupon and the same with sweets. Think of what you eat in a
week. The ration wasn’t a lot yet it is reckoned we ate a healthier diet then
than we do now. The day eventually came at age eighteen when I worked my
last day at the shop and started my National Service career in the Royal Air
Force when I volunteered to do three years instead of the normal two because I
would get £2.8.0 (£2.40) instead of £1.8.0 (£1.40)a week little realising I
would never return to the grocery business.
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