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Don't miss Peter White's "My Time at Matthes" at the end
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Left is the Matthes family bakery in Germany with Mr. and Mrs. Wilhem Ludwig Matthes parents of Louis. Centre is Mr. Louis Matthes and his wife. He was one of two sons who left Germany, he came to England and later bought Mr. Riches bakery in Englands Lane. The other son settled in America. Right are the original premises of what was to be an ever expanding family business for several generations and a family employment tradition for many of their workers.
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Left is one of the horse drawn delivery vans that continued in use until the 1950's. I remember Mr. Woods used to deliver to us in Upper Cliff Road. Centre is one of the long distance lorries with a trailer driven by Tom Casey. Right the lorry is dressed up for Battle of Britain day. The RAF wings are made of bread.
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Bread making After careful sifting the flour is shot into a large metal bowl which is wheeled and locked into a mixing machine, see photo to the left. The correct proportions, of water, salt and yeast are added and the mix kneaded into a silky dough. The dough is allowed to mature before removing to the divider. This divides the dough into pieces of the correct weight and delivers it to the first moulder or shaper, See centre photograph. The dough is forced round and over the machine and when perfectly rounded it is tipped into a canvas cup, see foreground of right photograph. It then travels overhead and in about fifteen minutes arrives at the final moulders where it is kneaded, turned and rolled into shape ready for tinning and baking. It now travels for a period in another prover, this time heated by steam, where it slowly grows and rises until it reaches the exact size for baking. The fermentation is controlled so accurately and correctly that its progress is timed so that it finishes its journey through the prover at the exact moment it is ready for the oven.
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Left is the oven. In the oven it travels in a continuous band up and down round and round for about fifty minutes until it finally emerges as a Matthes "Sunshine" loaf. The bread is then cooled and ready for delivery. This oven is capable of producing a thousand loaves per hour day and night every day.
Right are the vans ready to deliver the fresh bread to household or shop.
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Left the new factory built in 1937 at Englands Lane, Gorleston. Centre is the busy accounts department in offices adjacent to the works. Right is an early shop in Gorleston High street. There were four shops in Gorleston (Englands Lane, Bells Road, the High Street and also Magdalen Way when the new estate was built), five in Norwich, four in Great Yarmouth, two in Lowestoft and one in Acle.
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Matthes were keen exhibitors at the annual Gorleston Trades Fair at Gorleston Holiday Camp. Proud of their expertise, craftsmanship and products they always attracted a lot of interest. Look at the artistry in the different articles made in bread.
A TRAGEDY FOR ALL THOSE CAUGHT UP IN THE CLOSURE - TAKEOVER AND SHUTDOWN ALL IN JUST FOUR YEARS!

MATTHES, ROCHESTER, MICHIGAN, USA
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And what of the other son of Wilhem Matthes? Well one of his descendants went to Germany to find the old bakery which was still there but empty. returned home, gave up his job in public relations and would you believe it another Matthes bakery rose out of the ashes. Left is that person, Gerald Matthes at Rochester in the USA who I have to thank mainly for this site coming into life with photographs, many would you believe originally sent to him by Gorleston ex Matthes man Ray Allard. Right is his bakery shop and patisserie.
To see the American
web site with more Matthes, Gorleston details click
here
Many thanks also to Ray Allard and Peter
White for helping me on the journey.
MY DAYS AT MATTHES - 1961 - 1978
Contributed by Peter White
I started at Matthes as a trainee engineer in the maintenance department where there was a boiler man, electrician and apprentice, two machine cleaners, a greaser, two fitters and a night man who could tackle anything to keep the factory running during the night. Later this was increased to three electricians with an apprentice, ten fitters, and four machine cleaners/greasers. The firm was totally self sufficient with all work done by its own workers from vehicle maintenance to builders, painters, carpenters and even a printer. I believe there were around two hundred workers at Englands Lane in its hey day.
On the production side Dick Chambers was in charge of the three baking plants producing thousands of loaves a day, George Collins and later Brian Dixon headed the confectionery department, Derrick "Joe" Crow the wedding and birthday cake department. A catering department was responsible for outside catering and the firms restaurants. Matthes also had their own "Windmill" flour and at one time made chocolate. There was also a subsidiary called "Sunshine Bread" at Norwich as well as various depots, shops and restaurants throughout East Anglia.
Equally important were the many people who produced the goods, sold them in the shops, worked in the restaurants and those who delivered them to depots as far afield as Chelmsford, Lincoln, Cambridge and of course the local delivery men who provided a daily delivery service to our many customers both in town and the local villages including the drivers of the horse drawn vans for Gorleston deliveries which continued into the sixties with the horses stabled in Drudge Road. Matthes also an old Canadian army lorry turned into a snow plough to clear roads ahead of the early morning lorries. This gives some idea of the size of Matthes, one of the largest employers in the town and probably at that time the largest independent bakery in the country.

Charles Woods one of the roundsmen
Not only was Matthes family owned, but you could say it was family run by the many members of the same families working there. My father was the butcher, my brother a fitters mate. I met my wife there and she had more family members than me. Her dad Tom Casey was a driver and the shop steward, two aunts worked in confectionery, a cousin was a motor mechanic and her uncle Alfie Holmes was transport manager.
I am sure it will come as no surprise that Matthes had a good Social Club which in the early days of the firm met in England's Hero, the pub that used to be on the corner of Nelson Road opposite the works gates. When I started it sported two football teams, a bowls team, and I think a table tennis team. Later the younger members started a Saturday football team playing friendlies, then went into the Sunday League and finished up in the top league. The transport department also had a team as there were too many players for just one team. We also had a ten pin bowling league with about ten teams playing on Monday nights.
We ran a weekly lottery to help finance the Social Club and Matthes had a Welfare Club that gave help when sick. Once we sent the children's Christmas party to the circus in a double decker bus which got stuck under the loading bay roof and we had to let the tyres down to get it out. We had dinner dances catering for four hundred and once at Caister Holiday Camp we took seven hundred in a fleet of coaches and took up two floors. There were annual coach trips to London and a trip to Blackpool to see the lights. We even had a beach hut at Gorleston for the use of workers.
I recall one summer day when the people in Sussex Road thought that winter had come when their houses were showered with flour from a split silo. The fire brigade washed away the flour and the company paid for a window cleaner. We also had to call the fire service once to a fire in one of the confectionary ovens. A fireman on top pouring water down the chimney suddenly jumped down because his feet were overheating! Another time somebody was cleaning his motor bike with petrol where the small delivery vans were kept when it caught light and started to spread. Fortunately not causing too much damage.
Unfortunately the Matthes family had to sell the business to Spillers and a few years later we were closed down which was a black day for Gorleston and all the families who had worked there through the generations for so many years.
Kenneth Matthes, Brian Dixon and Dick Chambers with Mrs. Matthes as Company Secretary started a small bakery at Belton with a shop in Gorleston High Street, joined by three other workers, Harry Fisher and David Powel were two of them. It is no longer there as a bakery. As for myself I now work at Pasta Foods and in this small world I work with my old apprentice, G. "Jumbo" Betts and a Matthes sparks, K. Dye.
Ex Matthes people have you anything to add to this site either photographs or information?
Start date 24th June 2005